Over the past 12 years, I’ve had the pleasure of creating, ideating, and executing innovative products and services that have truly delighted people.
Here’s a snap shot of some of my favorite.
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Complexland 2.0
Reimagining Complex's virtual festival experience to drive engagement, increase satisfaction, and create novel features that tie to new partnerships.
UX Design | UI Design | UX Research -

EA SPORTS RYVL
A innovation sprint to create a 0-to-1 companion app for EA Sports a to re-imagine their role in NBA fandom culture.
Product Design | UX Research | Innovation -

Workplace Website Redesign
Re-fining the Workplace website to drive traffic and increase product adoption with Small & Medium business.
UX Strategy | UX Research -

Lululemon Psychological Fit
Understanding psychological fit needs to increase purchase confidence on the North American Product Description Pages.
Design Strategy | UX Research | UX Innovation -

Lululemon OnTrend Colour
Reimagining Lululemon’s PDP to allow customers to purchase different shades of colours to best compliment their needs.
UX Leadership | UX Design | UX Innovation -

Lululemon Agentforce Exploration
Exploring AI agents to scale up Lululemon’s Guest Support Center by identifying impactful use cases through rapid prototyping and testing.
AI Strategy | Design Leadership | UX Research -

Lululemon Service Design Blueprints
Imagining what the future of Lululemon’s service offering could look like in 10 years based on foresight research and emerging trends.
Service Design | Design Leadership -

Lululemon Clienteling Platform
Re-imagining the Lululemon clienteling experience and platform to allow staff to offer services to more customers through the use of AI.
Design Leadership | UX Research