Over the past 12 years, I’ve had the pleasure of creating, ideating, and executing innovative products and services that have truly delighted people.
Here’s a snap shot of some of my favorite.

  • Complexland 2.0

    Reimagining Complex's virtual festival experience to drive engagement, increase satisfaction, and create novel features that tie to new partnerships.

    UX Design | UI Design | UX Research

  • EA SPORTS RYVL

    A innovation sprint to create a 0-to-1 companion app for EA Sports a to re-imagine their role in NBA fandom culture.

    Product Design | UX Research | Innovation

  • Workplace Website Redesign

    Re-fining the Workplace website to drive traffic and increase product adoption with Small & Medium business.

    UX Strategy | UX Research

  • Lululemon Psychological Fit

    Understanding psychological fit needs to increase purchase confidence on the North American Product Description Pages.

    Design Strategy | UX Research | UX Innovation

  • Lululemon OnTrend Colour

    Reimagining Lululemon’s PDP to allow customers to purchase different shades of colours to best compliment their needs.

    UX Leadership | UX Design | UX Innovation

  • Lululemon Agentforce Exploration

    Lululemon Agentforce Exploration

    Exploring AI agents to scale up Lululemon’s Guest Support Center by identifying impactful use cases
through rapid prototyping and testing.

    AI Strategy | Design Leadership | UX Research

  • Lululemon Service Design Blueprints

    Imagining what the future of Lululemon’s service offering could look like in 10 years based on foresight research and emerging trends.

    Service Design | Design Leadership

  • Lululemon Clienteling Platform

    Re-imagining the Lululemon clienteling experience and platform to allow staff to offer services to more customers through the use of AI.

    Design Leadership | UX Research