Redesigning a platform’s sales site.

WORKPLACE

UX Strategy
UX RESEARCH

RECAP
A 5 month project that reimagined Workplace’s entire website by exploring, validating, and building an entire new user flow and call to action for sales inquiries.

SKILLS SHOWN
Cross functional partnership & collaboration
UXR and UX leadership
Ability to work in agile spaces autonomously

workplace redesign.jpg
banner image.jpg

TIMELINE

5 months

CLIENT

META

CONTEXT

Meta’s Workplace is an online collaboration software tool. Their website is where they get most of their sales leads and upon approaching Jam3 were looking to increase conversion and raise awareness of their product offering.

APPROACH

  1. Discovery: Understand what is and not working on the current site to determine opportunities for improvement.

    1. Heuristic evaluation & hypothesis gathering workshop

    2. Usability Testing

    3. Stakeholder interviews

  2. Design: Creatively explore and implement hypotheses, insights, through prototypes, wireframes, and user flows.

    1. UX ideation workshops

    2. Rapid feature exploration

  3. Testing: Validate and evaluate prototypes.

    1. A/B testing

  4. Refine & Build

    1. Synthesized findings and final design recommendations

    2. Refinement of flows and final design

  5. Launch

OBJECTIVE

Redesign the Workplace website to have clearer CTAs that speak to their audience and a more streamlined design to improve desktop and mobile navigation.

Supporting Business Units

UX Design, Development, Strategy, QA, Production, Product Management, Meta’s internal team.

Responsibilities

  • Led the UXR approach and partnered with UX to create prototypes.

  • Led all stakeholder interviews.

  • Conducted all A/B testing and synthesized findings.

  • Created wireframes and user flows to hand off to the UX team for further creative exploration.

ROLE

Lead UX Researcher & Design Strategist

Product Impact

  • Feature breakdown

  • Clear integration explanations

  • Clear value propositions

  • Reimagined navigation & architecture

Impact & Awards

💻 A fully redesigned Workplace website that drove traffic and sales.

📱 A significant increase in sales leads and conversion.

🥇Unlocked additional Meta projects due to positive client reception of UXR & UX.