I’m Christina, a design leader and innovator who believes that design can make things better-er* for people.
Currently I am working as the Lead Product Designer at Lululemon on the International team. I am crafting the future UX vision for their core international markets.

I have 12 years of experience in steering multidisciplinary teams to create products and services that surprise and delight. 



I thrive in ambiguity and innovation. Whether it be 0-to-1 digital product, or physical product strategy, or service design innovation, I utilize my craft, curiosity and strategic skills to imagine what could be.


Outside of my professional practice, I am a proud mentor and professor with 8+ years of teaching at OCAD University. I love supporting folks who are curious about design and greatly enjoy fostering safe spaces for folks to explore their skills.

CLIENTS INCLUDE: EA Sports // Microsoft // Waymo // Riot Games // Meta // Coca Cola // Redwood Shelter // Royal Bank of Canada // Complex // eBay // Workplace // Canopy Growth Corp // Lululemon ...

ABOUT

Learn more

HOW I WORK & LEAD
What I bring everywhere I go.

EMPATHY

Deeply caring about the people we are designing for and with.

TRUST

Being unafraid of trying and sharing ideas regardless of outcome.

CURIOSITY

Always asking ‘what if’ and ‘why’ to constantly learn and understand.

FUN

Creating a joyful space and culture where people are happy.

CREATIVITY

Pushing the bounds of craft and experience.

MY AREA OF EXPERTISE
What I excel at.

Design Strategy

Utilizing design principles to resolve user needs and drive business objectives. I achieve this by understanding how user and business needs interact, how to prioritize, and what to fight for to drive success.

Product Innovation

From uncovering unmet user needs to identifying technology trends, I utilize foresight and creative problem solving to ideate what could be. I lead teams through this process by encouraging rapid prototyping, staying scrappy, and effectively storytelling.

UX & UI

From shaping a user's experience to then executing through visual design I think about users at all steps of the process. I lead teams through initial user flows, to prototyping, all the way to hi-fi design and delivery.

Design Thinking

I take a human-centric approach to problem solving so that user needs are considered in all stages of the the design process. Having taught the practice for 8 years of my career I bring this approach to everywhere I go to ensure my teams are iterating consistently.

User Research

From explorative to evaluative, I use mixed methods research methodologies to uncover user insights. I both run studies solo and scale up research program by leading my team.

Mentorship & Leadership

From leading and scaling up teams to being a professor, fostering design talent is truly a passion of mine. I lead with empathy and aim to create spaces where successes and failures are celebrated so people can grow.

MY EXPERIENCE
A snapshot of my career.

Over the past 12 years I’ve had the pleasure to work on some incredible projects and initiatives. Below are some of my favourite stand outs.

  • Lululemon: Circular Futures

    Exploring circularity membership programs at Lululemon to drive company sustainability goals.Exploring circularity membership programs at Lululemon to drive company sustainability goals.

  • Complexland 2.0

    Reimagining Complex's virtual festival experience to increase engagement and satisfaction.

  • Lululemon: Psychological Fit

    Understanding psychological fit needs to increase purchase confidence on the PDP.

  • EA SPORTS' RYVL

    Creating a companion app for EA Sports to re-imagine their role in sports fandom culture.

  • Workplace Website Redesign

    Re-fining the Workplace website to drive traffic and increase product adoption with S/M business

  • Lululemon: Agentforce

    Exploring Agentforce to scale up Lululemon's GEC by identifying impactful use cases through rapid prototyping and testing.

read full case studies

Fostering folk's ability to grow and learn as designers truly is my passion. I have taught over 940+ students the joy of design and mentored over a dozen practicing designers how to hone their craft.

I provide office hours to aspiring designers and seasoned professionals quite frequently.

If you're looking to review your portfolio, get unstuck on a tricky design problem, or want to learn more about design leadership please reach out!

MENTORSHIP
How I provide guidance.

IMPACT

940+ students taught

Developed 8 course curriculums

Built 2 UX Strategy Departments

Facilitated 3 department workshops

Led an international innovation workshop for over 200+ people